The Wild Mug Brand Identity

Description

The Wild Mug is a coffee and empanada shop in Florida. The branding uses custom typography, clever writing, vibrant colors, and a kinetic logo approach to express the sunny personality, made-from-scratch quality of food, and Latin heritage of the brand.

Category & Sub-Category

Design

Client

The Wild Mug

Agency/Studio

Caliber Creative

Credits

  • Brandon Murphy
    Creative Director
  • Hana Snell
    Lead Designer + Illustrator
  • Lily Smith-Kirkley
    Illustrator
  • Gina Lecca
    Illustrator
  • Erin Brachman
    Account Director