Odelay Tex-Mex Brand Identity

Description

The team at Odelay came to Switch with a dream of a brand that would celebrate Tex-Mex with an emphasis on curated food and spaces. The result? An identity rooted in the colorful history of Mexican folklore, complete with custom typography, patterns, and illustrations.

Category & Sub-Category

Design

Client

Odelay Tex-Mex

Agency/Studio

Switch

Credits

  • Bryan Couchman
    Designer/Illustrator
  • Gabbi Graham
    Designer
  • Katie Higginbotham
    Designer
  • Julie DeWalt
    Creative Director
  • Jaime Cawyer
    Project Manager
  • Mary-Fletcher Snow
    Project Manager
  • Kelsey Foster
    Photography
  • Madi McGraw Photography
    Photography