Categories

A detailed breakdown of each category and examples of work for submission is found below. If you have additional questions about submissions, guidelines, or categorization, please contact Dallas Show Chair, Taylor Minth, at dallasshow@dsvc.org

Advertising

  • Broadcast Audio

    Advertisements and promotions aired over radio or podcasts.

  • Broadcast Video (Commercials, Ads over TV, Video)

    Commercials or ads aired over television (for radio ads, see “Broadcast Audio” category).

  • Digital Campaign

    Digital media such as online videos and banner advertisements entered as a holistic campaign. (Must contain at least 5 pieces that primarily fall under “Advertising” categories, but may include work from “Design” and “Experiential” categories.)

  • Digital (Web Advertising, Email)

    Web-banner ads (static, animated, pop-ups) and mobile device ads (on smartphones or tablets).

  • Direct Mail

    Print ads delivered directly to mailboxes.

  • Magazine/Newspaper/Trade Publication

    Advertising in editorial, consumer magazine/newspaper, or trade magazine/newspaper.

  • Miscellaneous

    Any work not covered in other advertising categories.

  • Mixed Media Campaign

    A campaign spanning various media entered as a holistic campaign. (Must contain at least 5 pieces that primarily fall under “Advertising” categories, but may include work from “Design” and “Experiential” categories.)

  • Nontraditional

    Unique and experimental forms of advertising using non-standard methods. Please submit as images or videos less than 3 minutes in length.

  • Out of Home

    Billboards, ads in transit areas and other location-based media.

  • Point of Purchase

    In-store advertising, displays, or packaging placed next to the product it is promoting.

  • Poster

    Print advertising promoting a brand, event, or message.

  • Social (via TikTok, Insta, FB, etc. Paid or Organic)

    Advertising content, both paid and organic, created for social media platforms (static, sequential, video).

  • Video

    Paid online commercials, webisodes, etc.

Design

  • Annual Report

  • Branding

  • Brochure, Booklet, Catalog

  • Business Papers

  • Environmental (Exhibit, Retail, Trade, Miscellaneous)

  • For Sale

  • Invitation/Announcement

  • Miscellaneous

  • Motion, Animation & Video

  • Packaging/Labeling

  • Poster

  • Publication

  • Self-Promotion

  • Typography

Illustration

  • Advertising

  • Design

  • For Sale

  • Miscellaneous

  • Motion / Animation / Video

  • Publication

  • Self-Promotion

Photography

  • Animals/Nature

  • Architecture

  • Beauty/Cosmetics

  • Food/Beverage

  • For Sale

  • Lifestyle

  • Miscellaneous

  • Product

  • Portraiture

  • Self-Promotion

  • Transportation

Experiential

  • Desktop App/Software

  • Miscellaneous

  • Mobile App

  • Self-Promotion

  • Virtual/Augmented Reality

  • Website

The Golden Trash Can

Time to show off some of the great work that has never seen the light of day. Those ‘award-winning’ ideas you have kept filed away in creative purgatory. Entries are limited to any work you created and presented but was killed by the client—whether it be in Advertising, Design, Illustration, Interactive, or Photography.